Learning organizations, internal marketing, and organizational commitment in hospitals

Yafang Tsai

90 citations0/0 files storedBMC Health Services Research

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Organizational Learning and Leadership Nursing education and management Healthcare Education and Workforce Issues

Abstract

BACKGROUND: Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. Our empirical study provides nursing managers with a tool to allow them to initiate a change in the attitudes of nurses towards work, by constructing a new 'learning organization' and using effective internal marketing. METHODS: A cross-sectional design was employed. Two hundred questionnaires were distributed to nurses working in either a medical centre or a regional hospital in Taichung City, Taiwan, and 114 valid questionnaires were returned (response rate: 57%). The entire process of distribution and returns was completed between 1 October and 31 October 2009. Hypothesis testing was conducted using structural equation modelling. RESULTS: A significant positive correlation was found between the existence of a 'learning organization', internal marketing, and organizational commitment. Internal marketing was a mediator between creating a learning organization and organizational commitment. CONCLUSION: Nursing managers may be able to apply the creation of a learning organization to strategies that can strengthen employee organizational commitment. Further, when promoting the creation of a learning organization, managers can coordinate their internal marketing practices to enhance the organizational commitment of nurses.

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1991Scale Development : Theory and Applications 1990The measurement and antecedents of affective, continuance and normative commitment to the organization 1992Scale Development: Theory and Applications.2008Is yours a learning organization?2008Beyond the three-component model of organizational commitment.2000Advances in the internal marketing concept: definition, synthesis and extension 1975Contemporary Management.1996Relationship Marketing: Theory and Practice

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2020Fueling knowledge management processes in Chinese higher education institutes (HEIs): the neglected mediating role of knowledge worker satisfaction 2020Catalyzing knowledge management processes towards knowledge worker satisfaction: fuzzy-set qualitative comparative analysis 2019The role of organizational attractiveness in an internal market-oriented culture (IMOC): a study of hospital frontline employees 2017Scoping literature review on the Learning Organisation concept as applied to the health system 2020Improving employees’ performance through internal marketing and organizational learning: Mediating role of organizational innovation in an emerging market

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