Article2012

The Internal Forces on Communication Integration: Co-Created Meaning, Interaction, and Postmodernism in Strategic Integrated Communication

34 citations0/0 files storedInternational Journal of Strategic Communication

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Public Relations and Crisis Communication Communication Studies and Media Media and Communication Studies

Abstract

Communication integration, a priority in strategic communication management, is at a crucible in its development. Until now, most research has considered integration a program of centralized control and has explored the impact of messaging and media that are coordinated for strategic impact. Underexplored are the internal implications of a concept that requires organizational change and stands to redefine functional boundaries. This study identifies the social, cultural, and interpretive influences of communication integration in a case of integration.

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Cited by

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