The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest

Dorothy H. Cohen

18 citations0/0 files storedJournal of Marketing

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Consumer Market Behavior and Pricing European and International Contract Law Regulation and Compliance Studies

Abstract

Behavioral science research has uncovered various facets of consumer behavior that have significance in setting standards for protection from advertising abuse. This article suggests that the Federal Trade Commission take note of the behavioral characteristics of the consumer and amend its regulatory framework accordingly.

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1971Consumer Protection Via Self-Regulation 1983Affirmative Disclosure: Long-term Monitoring of Residual Effects 1980Defining and Measuring Deception in Advertising: A Review and Evaluation 2012A Review of the Literature on Advertising Regulation 1975Subjective Deception and Cue Effects in Food Advertisements

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