Defining and Measuring Deception in Advertising: A Review and Evaluation

Metin Ν. Gürol · Frederick A. Russ

10 citations0/0 files storedCurrent Issues and Research in Advertising

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Ethics in Business and Education Marketing and Advertising Strategies Deception detection and forensic psychology

Abstract

Abstract This article reviews and evaluates the growing marketing literature on defining and measuring deception in advertising. It develops criteria for evaluating deception measurement techniques and applies them to methods which have been used in empirical studies. The issue of deception standards is also discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1949Webster's New Collegiate Dictionary 1975Deception in Advertising: A Conceptual Approach 1978Cognitive Effects of Deceptive Advertising 1978A Longitudinal Study of Corrective Advertising 1979Detecting and Correcting Deceptive Advertising 1976An Experimental Evaluation of a Proposed Corrective Advertising Remedy 1974The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation 1975Applications of Consumer Information Processing Research To Public Policy Issues

Cited by

2018The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising 2023Consumer complaints about food packaging 2012A Review of the Literature on Advertising Regulation

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.