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ArticleBrands and national image: An exploration of inverse country-of-origin effect

Candace L. White2012

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Articlebronze2012

Brands and national image: An exploration of inverse country-of-origin effect

Candace L. White

91 citations·0/0 files stored·Place Branding and Public Diplomacy

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Consumer Behavior in Brand Consumption and Identification European Cultural and National Identity Corporate Identity and Reputation

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References

2004Soft Power: The Means to Success in World Politics 1982Country-of-Origin Effects on Product Evaluations 1999A review and meta-analysis of country-of-origin research 1989Country Image: Halo or Summary Construct?1995A Meta-Analysis of Country-of-Origin Effects 2006Competitive Identity: The New Brand Management for Nations, Cities and Regions 2002Country equity and country branding: Problems and prospects 2005The influence of country image structure on consumer evaluations of foreign products

Cited by

2021Knowledge structure in product- and brand origin–related research 2023Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products 2014The mediation of trust in country-of-origin effects across countries 2019Corporate diplomacy and political CSR: Similarities, differences and theoretical implications 2016Scope and status of public diplomacy research by public relations scholars, 1990–2014

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Year2012

Typearticle

Published2012-05-01

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations91

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/pb.2012.6

openalex_workW1992447883

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2014

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2022The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention

2018Re-imagining the country-of-origin effect: a promulgation approach