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Brands and national image: An exploration of inverse country-of-origin effect
14 references·16 citing·33 second hop
Brands and national image: An exploration of inverse country-of-origin effect (2012)Brands and national image: An exploration…Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’ Product Attitudes and Purchase Intentions (2010)Comparing Effects of Country …Competitive identity: The new brand management for nations, cities and regions (2007)Competitive identity: The new…Managing national reputation and international relations in the global era: Public diplomacy revisited (2006)Managing national reputation …Competitive Identity: The New Brand Management for Nations, Cities and Regions (2006)Competitive Identity: The New…The influence of country image structure on consumer evaluations of foreign products (2005)The influence of country imag…Country Reputation — From Measurement to Management: The Case of Liechtenstein (2005)Country Reputation — From Mea…Soft Power: The Means to Success in World Politics (2004)Soft Power: The Means to Succ…Country equity and country branding: Problems and prospects (2002)Country equity and country br…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…A Meta-Analysis of Country-of-Origin Effects (1995)A Meta-Analysis of Country-of…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…International directory of company histories (1988)International directory of co…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Product Bias in the Central American Common Market (1965)Product Bias in the Central A…Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products (2023)Role of consumer ethnocentris…The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention (2022)The Phenomenon and Developmen…Positive ripple effects of corporate leaders’ CSR donations amid COVID-19 on corporate and country reputations: Multi-level reputational benefits of CSR focusing on Bill Gates and Jack Ma (2021)Positive ripple effects of co…Networks of international public relations production: The case of Latin American organizations’ connections to U.S. agents (2021)Networks of international pub…Knowledge structure in product- and brand origin–related research (2021)Knowledge structure in produc…The influence of a country’s brands and industry on its image (2020)The influence of a country’s …“Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach (2020)“Made in China” and Chinese B…The influence of culture and infrastructure on CSR and country image: The case of Kuwait (2019)The influence of culture and …Optimal image mix cues and their impacts on consumers’ purchase intention (2019)Optimal image mix cues and th…Corporate diplomacy and political CSR: Similarities, differences and theoretical implications (2019)Corporate diplomacy and polit…Re-imagining the country-of-origin effect: a promulgation approach (2018)Re-imagining the country-of-o…Reputation spillover: corporate crises’ effects on country reputation (2017)Reputation spillover: corpora…Scope and status of public diplomacy research by public relations scholars, 1990–2014 (2016)Scope and status of public di…Exploring the role of private-sector corporations in public diplomacy (2015)Exploring the role of private…Use, abuse or contribute! (2014)Use, abuse or contribute!The mediation of trust in country-of-origin effects across countries (2014)The mediation of trust in cou…The nature and measurement of meaning. (1952)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)On the Evaluation of Structural Equation Models (1988)Structural Equations with Latent Variables (1989)Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? (2005)Advancing the country image construct (2008)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Competitive Advantage of Nations (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Exploring consumer status and conspicuous consumption (2004)Literature review as a research methodology: An overview and guidelines (2019)Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Beyond the logo: Brand management for cities (2007)City branding and the Olympic effect: A case study of Beijing (2009)Branding the nation: Towards a better understanding (2010)Towards a service-dominant place marketing logic (2009)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)Branding the nation: What is being branded? (2005)A model of customer-based brand equity and its application to multiple destinations (2008)Power in global governance (2004)Accountability and Abuses of Power in World Politics (2005)Public Diplomacy and Soft Power (2008)A model of destination image formation (1999)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Destination image (2002)The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products (1983)Effects of Consumer Preferences for Foreign Sourced Products (1992)Relevance in business research: the case of country‐of‐origin research in marketing (2006)
this work references cited by second hop

References

  • 2004Soft Power: The Means to Success in World Politics5,032 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 1995A Meta-Analysis of Country-of-Origin Effects952 cited
  • 2006Competitive Identity: The New Brand Management for Nations, Cities and Regions816 cited
  • 2002Country equity and country branding: Problems and prospects767 cited
  • 2005The influence of country image structure on consumer evaluations of foreign products671 cited
  • 1965Product Bias in the Central American Common Market560 cited
  • 2007Competitive identity: The new brand management for nations, cities and regions528 cited
  • 1988International directory of company histories250 cited
  • 2006Managing national reputation and international relations in the global era: Public diplomacy revisited241 cited
  • 2005Country Reputation — From Measurement to Management: The Case of Liechtenstein192 cited
  • 2010Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’ Product Attitudes and Purchase Intentions129 cited

Cited by

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  • 2021Knowledge structure in product- and brand origin–related research61 cited
  • 2015Exploring the role of private-sector corporations in public diplomacy58 cited
  • 2023Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products54 cited
  • 2014The mediation of trust in country-of-origin effects across countries54 cited
  • 2019Corporate diplomacy and political CSR: Similarities, differences and theoretical implications53 cited
  • 2016Scope and status of public diplomacy research by public relations scholars, 1990–201443 cited
  • 2021Positive ripple effects of corporate leaders’ CSR donations amid COVID-19 on corporate and country reputations: Multi-level reputational benefits of CSR focusing on Bill Gates and Jack Ma36 cited
  • 2019The influence of culture and infrastructure on CSR and country image: The case of Kuwait35 cited
  • 2017Reputation spillover: corporate crises’ effects on country reputation33 cited
  • 2014Use, abuse or contribute!31 cited
  • 2022The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention30 cited
  • 2018Re-imagining the country-of-origin effect: a promulgation approach24 cited
  • 2019Optimal image mix cues and their impacts on consumers’ purchase intention23 cited
  • 2020The influence of a country’s brands and industry on its image14 cited
  • 2021Networks of international public relations production: The case of Latin American organizations’ connections to U.S. agents11 cited
  • 2020“Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach11 cited