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Country Reputation — From Measurement to Management: The Case of Liechtenstein · Study

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ArticleCountry Reputation — From Measurement to Management: The Case of Liechtenstein

Tanja Passow2005

Article2005

Country Reputation — From Measurement to Management: The Case of Liechtenstein

Tanja Passow · Rolf Fehlmann · Heike Grahlow

192 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Public Relations and Crisis Communication European Cultural and National Identity

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References

1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1996Reputation: Realizing Value from the Corporate Image 2000Treating the Nation as a Brand: Some Neglected Issues

Cited by

2017Destination personality and destination image 2010Country Versus Destination Image in a Developing Country 2014The 4D Model of the country image: An integrative approach from the perspective of communication management 2008Country Reputation in Multidimensions: Predictors, Effects, and Communication Channels 2012When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook 2012Brands and national image: An exploration of inverse country-of-origin effect 2009Impacts of store and chain images on the “quality–satisfaction–loyalty process” in petrol retailing 2007Boosting government reputation through CRM

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Details

Year2005

Typearticle

Published2005-01-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations192

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.crr.1540229

openalex_workW2009799713

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