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"Revisiting Marketing's Lawlike Generalizations": A Comment · Study

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Article"Revisiting Marketing's Lawlike Generalizations": A Comment

Roger A. Kerin1999

Article1999

"Revisiting Marketing's Lawlike Generalizations": A Comment

Roger A. Kerin · Raj Sethuraman

13 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Business and Management Studies Business Strategies and Management Research

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References

2019Diffusion of Innovations 1 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1991New Product Diffusion Models in Marketing: A Review and Directions for Research 1976The Nature and Scope of Marketing 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science 1993An Analysis of the Market Share-Profitability Relationship 1995Diffusion of New Products: Empirical Generalizations and Managerial Uses 1976The History of Marketing Thought

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2017A Comparative Analysis of Three Major Transfer Airports in Northeast Asia Focusing on Incheon International Airport Using a Conjoint Analysis

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Year1999

Typearticle

Published1999-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations13

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/0092070399271008

openalex_workW1992472089

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