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Get Closer to Your Customers by Understanding How They Make Choices
12 references·16 citing·46 second hop
Get Closer to Your Customers by Understanding How They Make Choices (1993)Get Closer to Your Customers by Understan…The Voice of the Customer (1993)The Voice of the CustomerThe Influence of Purchase Quantity and Display Format on Consumer Preference for Variety (1992)The Influence of Purchase Qua…The Influence of Anticipating Regret and Responsibility on Purchase Decisions (1992)The Influence of Anticipating…The Effect of the Focus of Comparison on Consumer Preferences (1992)The Effect of the Focus of Co…Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992)Choice in Context: Tradeoff C…Behavioral Decision Research: A Constructive Processing Perspective (1992)Behavioral Decision Research:…The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior (1990)The Effect of Purchase Quanti…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Choices, values, and frames. (1984)Choices, values, and frames.In Search of Excellence: Lessons from America's Best-Run Companies. (1983)In Search of Excellence: Less…Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis (1982)Adding Asymmetrically Dominat…Influencing factors of digital transformation: management or IT is the driving force? (2021)Influencing factors of digita…Let the users tell the truth: Self-disclosure intention and self-disclosure honesty in mobile social networking (2016)Let the users tell the truth:…Anticipated Regret and Product Innovation (2016)Anticipated Regret and Produc…An assessment of innovativeness in KIBS: implications on KIBS' co-creation culture, innovation capability, and performance (2013)An assessment of innovativene…That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World (2008)That's What I Thought I Wante…Game-changing strategies: how to create new market space in established industries by breaking the rules (2008)Game-changing strategies: how…Choice Set Configuration as a Determinant of Preference Attribution and Strength (2008)Choice Set Configuration as a…Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…Testing theory of planned versus realized tourism behavior (2005)Testing theory of planned ver…Shelf space management of private labels: a case study in Spanish retailing (2004)Shelf space management of pri…The implementation of quality function deployment based on linguistic data (2001)The implementation of quality…Ten tools for customer-driven product development in industrial companies (2001)Ten tools for customer-driven…Managing customer expectations in professional services (2001)Managing customer expectation…Quality function deployment in the food industry: a review (2000)Quality function deployment i…From utilities to mental models: a critical survey on decision rules and cognition in consumer choice (1999)From utilities to mental mode…Too Close for Comfort?: The Strategic Implications of Getting Close to the Customer (1995)Too Close for Comfort?: The S…Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Advances in prospect theory: Cumulative representation of uncertainty (1992)Extending the Theory of Planned Behavior: A Review and Avenues for Further Research (1998)How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)A Theory of Cognitive Dissonance (2017)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The Framing of Decisions and the Psychology of Choice (1981)Reason-based choice (1993)Why Bounded Rationality (1996)Investor Psychology and Asset Pricing (2001)Theory of games and economic behavior (2019)Dimensions of Consumer Expertise (1987)Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias (1991)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Psychology and Economics (1997)Constructive Consumer Choice Processes (1998)Maximizing versus satisficing: Happiness is a matter of choice. 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this work references cited by second hop

References

  • 1984Choices, values, and frames.6,505 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1983In Search of Excellence: Lessons from America's Best-Run Companies.3,107 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1993The Voice of the Customer1,969 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion1,727 cited
  • 1992Behavioral Decision Research: A Constructive Processing Perspective1,449 cited
  • 1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions802 cited
  • 1990The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior329 cited
  • 1992The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety237 cited
  • 1992The Effect of the Focus of Comparison on Consumer Preferences135 cited

Cited by

  • 2001Managing customer expectations in professional services187 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science170 cited
  • 2005

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Testing theory of planned versus realized tourism behavior
169 cited
  • 2000Quality function deployment in the food industry: a review136 cited
  • 2008Game-changing strategies: how to create new market space in established industries by breaking the rules130 cited
  • 2013An assessment of innovativeness in KIBS: implications on KIBS' co-creation culture, innovation capability, and performance118 cited
  • 2016Anticipated Regret and Product Innovation108 cited
  • 2016Let the users tell the truth: Self-disclosure intention and self-disclosure honesty in mobile social networking108 cited
  • 2001Ten tools for customer-driven product development in industrial companies106 cited
  • 1995Too Close for Comfort?: The Strategic Implications of Getting Close to the Customer105 cited
  • 2008That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World103 cited
  • 2021Influencing factors of digital transformation: management or IT is the driving force?99 cited
  • 2001The implementation of quality function deployment based on linguistic data98 cited
  • 2004Shelf space management of private labels: a case study in Spanish retailing93 cited
  • 1999From utilities to mental models: a critical survey on decision rules and cognition in consumer choice82 cited
  • 2008Choice Set Configuration as a Determinant of Preference Attribution and Strength77 cited