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Why it is customer loyalty that counts (and how to measure it)
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(1990)Customer Loyalty in E-Commerce (2002)Customer satisfaction and loyalty in online and offline environments (2003)Challenges and Opportunities in Multichannel Customer Management (2006)Determining Sample Size for Research Activities (1970)Research methods for business: A skill building approach (1993)Whence Consumer Loyalty? (1999)The Battle for Customer Loyalty: An Examination of Customer Loyalty in the Goods and Services Domain (2017)Case Study Research: Design and Methods (1984)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The Effect of Service Quality on Customer Retention in the Banking Industry in Ghana: A Case Study of Asokore Rural Bank Limited (2014)Influence of Customer Satisfaction, Service Quality, and Trust on Customer Loyalty in Malaysian Islamic Banking (2015)Evaluation of Customer Service and Retention; A Comparative Analysis of Telecommunication Service Providers (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia (2015)Analysis of mediation effect of country-of-origin image on brand equity (2019)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Why should hotels go green? 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  • 2006The Role of Logistics Service Quality in Creating Customer Loyalty26 cited
  • 2013Redress for Customer Dissatisfaction and Its Impact on Customer Satisfaction and Customer Loyalty20 cited
  • 2008Guest satisfaction and guest loyalty study for hotel industry20 cited
  • 2006Impact of the Internet on Customer Loyalty in Swedish Banks20 cited
  • 2017Country Image Effect on Customer Loyalty Model18 cited
  • 2007Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry18 cited
  • 2019Examining the Impact of Shipping Charge Fairness on Consumer Satisfaction and Behavior17 cited
  • 2017Service quality and economic performance in the US airline business16 cited
  • 2008

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La relation entre la perception de la qualité et la fidélité
16 cited
  • 2024Mobile Marketing and Consumer’s Purchase Decisions among Students of Tertiary Institutions in Akwa Ibom State6 cited
  • 2014Effect Of Communication And Personalization On Loyalty With Trust As Mediating Variable2 cited