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SOCO's impact on individual sales performance: The integration of selling skills as a missing link

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References

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1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople1,055 cited
1990Adaptive Selling: Conceptualization, Measurement, and Nomological Validity870 cited
2006

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Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis

705 cited

1987Socially Desirable Responding in Organizational Behavior: A Reconception694 cited

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