Strategy, Annual Reports, and Alchemy

Abstract

Annual reports are utilized to study the corporate strategy of fortysix American companies in the minicomputer/peripheral industry. Based in part on a previous study of the food-processing industry, the effects of five explanatory variables on commercial success are investigated. These variables are: (1) environmental coping; (2) customer orientation; (3) international activities; (4) controlled growth; and (5) vertical integration and value added. The results of the analysis support the hypothesis projected, permitting a theoretical summary to be offered.

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