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ArticleGuaranteed profit margins: A demonstration of retailer power

Trichy V. Krishnan1997

Article1997

Guaranteed profit margins: A demonstration of retailer power

Trichy V. Krishnan

72 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1960The Strategy of Conflict 1992Game theory: analysis of conflict 1988A General Theory of Equilibrium Selection in Games 1958Games and Decisions: Introduction and Critical Survey.1983An Industry Equilibrium Analysis of Downstream Vertical Integration 2008An Industry Equilibrium Analysis of Downstream Vertical Integration 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution 1995Has Power Shifted in the Grocery Channel?

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2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 2014Supply chain performance and consumer surplus under alternative structures of channel dominance 2013Dynamic supply chain coordination under consignment and vendor-managed inventory in retailer-centric B2B electronic markets 2018Supply chain coordination with customer returns and retailer's store brand product 2001New product introductions, slotting allowances, and retailer discretion 2021

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Details

Year1997

Typearticle

Published1997-02-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations72

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(96)00029-8

openalex_workW1992872265

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Should a retailer bargain over a wholesale price with a manufacturer using a dual-channel supply chain?

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