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The impact of brand credibility on consumer price sensitivity · Study

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The impact of brand credibility on consumer price sensitivity

Tülin Erdem, Joffre Swait́, Jordan J. Louviere

2002-03-01articleInternational Journal of Research in Marketing563 citationsclosed

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 563 citations exist upstream.

References

1979Prospect Theory: An Analysis of Decision under Risk

1988Prospect theory: An analysis of decision under risk

1970Information and Consumer Behavior

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity

1995Building Strong Brands

1991Managing Brand Equity

1974Advertising as Information

1985Measuring Consumer Involvement Profiles

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2014The effect of social media communication on consumer perceptions of brands

2005The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market

2013How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

2010Consumer-Based Brand Equity Conceptualisation and Measurement

2010The differential roles of brand credibility and brand prestige in consumer brand choice

2007The effects of brand credibility on customer loyalty

2017Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity

Details

Year2002

Typearticle

VenueInternational Journal of Research in Marketing

Languageen

Files0 public / 0

Identifiers

doi10.1016/s0167-8116(01)00048-9

openalex_workW1992875111

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