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How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
13 references·16 citing·53 second hop
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability (2008)How Inferences about Missing Attributes D…Consumer Inference: A Review of Processes, Bases, and Judgment Contexts (2004)Consumer Inference: A Review …The Effect of Forced Choice on Choice (2003)The Effect of Forced Choice o…The Effects of Incomplete Information on Consumer Choice (2000)The Effects of Incomplete Inf…Consumer Preference for a No‐Choice Option (1997)Consumer Preference for a No‐…Reasons for Substantial Delay in Consumer Decision Making (1995)Reasons for Substantial Delay…The Role of Consumers' Intuitions in Inference Making (1994)The Role of Consumers' Intuit…Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information (1991)Inference Effects without Inf…The case for motivated reasoning. (1990)The case for motivated reason…Memory-Based Inferences during Consumer Choice (1990)Memory-Based Inferences durin…Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion (1988)Spontaneous Inference Process…More Than Meets the Eye: The Effect of Missing Information on Purchase Evaluations (1985)More Than Meets the Eye: The …The Impact of Inferential Beliefs on Product Evaluations (1982)The Impact of Inferential Bel…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior (2022)Why Do Some Consumers Still P…Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables (2021)Virtual Reality in New Produc…Can social media influencer (SMI) power influence consumer brand attitudes? 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References

  • 1990The case for motivated reasoning.9,014 cited
  • 1997Consumer Preference for a No‐Choice Option996 cited
  • 2003The Effect of Forced Choice on Choice639 cited
  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
  • 2004Consumer Inference: A Review of Processes, Bases, and Judgment Contexts530 cited
  • 1982The Impact of Inferential Beliefs on Product Evaluations481 cited
  • 1995Reasons for Substantial Delay in Consumer Decision Making409 cited
  • 1990Memory-Based Inferences during Consumer Choice353 cited
  • 2000The Effects of Incomplete Information on Consumer Choice297 cited
  • 1988Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion256 cited
  • 1985More Than Meets the Eye: The Effect of Missing Information on Purchase Evaluations217 cited
  • 1994The Role of Consumers' Intuitions in Inference Making215 cited
  • 1991Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information175 cited

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  • 2021Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility170 cited

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  • 2012How Naive Theories Drive Opposing Inferences from the Same Information154 cited
  • 2021Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables95 cited
  • 2014Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity94 cited
  • 2020Which Consumer Associations Can Build a Sustainable Fashion Brand Image? Evidence from Fast Fashion Brands91 cited
  • 2014Do affluent customers care when luxury brands go mass?88 cited
  • 2010How and when Alphanumeric Brand Names Affect Consumer Preferences83 cited
  • 2013Uncertainty in ethical consumer choice: a conceptual model82 cited
  • 2012Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs73 cited
  • 2016Under Pressure: An Integrative Perspective of Time Pressure Impact on Consumer Decision-Making55 cited
  • 2012The effect of a no-pain, no-gain lay theory on product efficacy perceptions52 cited
  • 2022Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior46 cited
  • 2013Single-Option Aversion45 cited
  • 2017Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice44 cited
  • 2010The Zero-Comparison Effect43 cited
  • 2020The Psychology of Marginal Utility38 cited