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How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis
16 references·16 citing·39 second hopsampled
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 2005Analyzing media messages using quantitative content analysis in research2,236 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1999The Lexus and the Olive Tree1,778 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1987Chinese Values and the Search for Culture-Free Dimensions of Culture1,450 cited
  • 20072007 world population data sheet.1,407 cited
  • 1984The Cultural Relativity of the Quality of Life Concept1,257 cited
  • 1976On the Concept of Face1,167 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1974Consumer Socialization961 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited

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1944
THE CHINESE CONCEPTS OF “FACE”
955 cited

Cited by

  • 2014Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA233 cited
  • 2005Analyzing the cultural content of web sites218 cited
  • 2003Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism200 cited
  • 2007Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising133 cited
  • 2004Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials120 cited
  • 2017Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers104 cited
  • 2011Humor and cultural values in print advertising: a cross‐cultural study95 cited
  • 2005Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea72 cited
  • 2011Outside the Head and Outside Individualism-Collectivism69 cited
  • 2010Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US62 cited
  • 2009The Effect of Advertising Appeals in Activating Self-Construals: A Case of Bicultural Chinese Generation X Consumers59 cited
  • 2008Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization inYuefenpai55 cited
  • 2006Materialism among adolescents in urban China55 cited
  • 2004The Effect of Content on Perceived Affect of Super Bowl Commercials52 cited
  • 2003Consumer behavior of Chinese children: 1995‐200251 cited
  • 2006The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea49 cited