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Brand personality and human personality: Findings from ratings of familiar Croatian brands · Study

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ArticleBrand personality and human personality: Findings from ratings of familiar Croatian brands

Goran Milas2007

Article2007

Brand personality and human personality: Findings from ratings of familiar Croatian brands

Goran Milas · Boris Mlačić

132 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Cognitive and psychological constructs research

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References

1966The Scree Test For The Number Of Factors 1997Dimensions of Brand Personality 1993The structure of phenotypic personality traits.1997Personality Psychology in Europe 1997Higher-order factors of the Big Five.2014The Developing Structure of Temperament and Personality From Infancy To Adulthood 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.1992Integration of the Big Five and circumplex approaches to trait structure.

Cited by

2021Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude 2018Brand personality: theory and dimensionality 2011The effects of visual rejuvenation through brand logos 2012Are Consumer and Brand Personalities the Same?2015Brand personality and brand equity: evidence from the sportswear industry 2018Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions

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Year2007

Typearticle

Published2007-01-16

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations132

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2006.06.011

openalex_workW1993030836

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2011Brand Personality Factor Based Models: A Critical Review

201720 Years of brand personality: a bibliometric review and research agenda