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Evaluating promotional strategy effectiveness for a health care organization

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References

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1956Personal Influence: The Part Played by People in the Flow of Mass Communications2,187 cited
1956Book Review: Personal Influence: The Part Played by People in the Flow of Mass Communications1,900 cited
2001Effective Public Relations in325 cited
1956Personal Influence: The Part Played by People in the Flow of Mass Communications.274 cited

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1998Word of mouth: understanding and managing referral marketing924 cited

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