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Two copy testing techniques: The cloze procedure and the cognitive complexity test
5 references·2 citing·29 second hop
Two copy testing techniques: The cloze procedure and the cognitive complexity test (1983)Two copy testing techniques: The cloze pr…Technical Wording in Advertising: Implications for Market Segmentation (1980)Technical Wording in Advertis…An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class (1980)An Experimental Investigation…An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class (1980)An Experimental Investigation…Prediction of New Product Performance: An Analytical Approach (1969)Prediction of New Product Per…Cognitive Complexity and Cognitive Flexibility (1962)Cognitive Complexity and Cogn…Do opposites attract? Understanding opposition in promotion (2011)Do opposites attract? Underst…Les styles cognitifs des consommateurs (1988)Les styles cognitifs des cons…Dimensions of Consumer Expertise (1987)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Advances in Consumer Research (2025)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)The Adaptive Decision Maker (1993)The Adaptive Decision Maker (1994)Advertising creativity and its effects: a meta-analysis of the moderating role of modality (2022)Early Prediction of Market Success for New Grocery Products (1960)Use of Consumer Panels for Brand-Share Prediction (1968)Early Prediction of Market Success for New Grocery Products (1976)News: A Decision-Oriented Model for New Product Analysis and Forecasting (1982)Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model (1996)Fast and frequent: Investigating box office revenues of motion picture sequels (2007)Experimental and Quasi-Experimental Designs for Research (1963)An approach to environmental psychology (1974)Negative Political Advertising: Some Empirical Findings (1984)An Exploration of Voter Responses to Political Advertisements (1989)Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering (2019)The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)The Effect of Numbers on the Route to Persuasion (1984)Exploring the impact of online privacy disclosures on consumer trust (2006)Diffusion of Innovations 1 (2019)Endorsement and visual complexity in food advertising on Instagram (2019)Polarized appraisals of out-group members. (1980)The complexity-extremity effect and age-based stereotyping. (1982)Individual differences in the communication of humorous messages (1991)The Communications—Effectiveness of Comparative Advertising for a New Brand on Users of the Dominant Brand (1981)Comparative advertising effectiveness in different national cultures (2002)
this work references cited by second hop

References

  • 1962Cognitive Complexity and Cognitive Flexibility533 cited
  • 1980An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class132 cited
  • 1980Technical Wording in Advertising: Implications for Market Segmentation125 cited
  • 1969Prediction of New Product Performance: An Analytical Approach94 cited
  • 1980An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class66 cited

Cited by

  • 1988Les styles cognitifs des consommateurs31 cited
  • 2011Do opposites attract? Understanding opposition in promotion17 cited

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