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Advertising and Coordination in Markets with Consumption Scale Effects
16 references·2 citing·34 second hop
Advertising and Coordination in Markets with Consumption Scale Effects (2005)Advertising and Coordination in Markets w…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…CULTURE, CIRCLES, AND COMMERCIALS (1998)CULTURE, CIRCLES, AND COMMERC…New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction (1997)New Products, Upgrades, and N…Coordination Economies, Advertising, and Search Behavior in Retail Markets (1994)Coordination Economies, Adver…Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Empirical Analysis of Closed-…Discrete Choice Theory of Product Differentiation (1992)Discrete Choice Theory of Pro…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Network externalities, competition, and compatibility (1985)Network externalities, compet…Interbrand Choice, Strategy, and Bilateral Market Power (1978)Interbrand Choice, Strategy, …Advertising and Welfare (1978)Advertising and WelfareEquilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …Advertising, Competition and Market Conduct in Oligopoly over Time (1976)Advertising, Competition and …Advertising and market power (1975)Advertising and market powerConsumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries (1974)Consumer Behavior, Retailer P…Advertising as Information (1974)Advertising as InformationAdvertising Market Structure and Performance (1967)Advertising Market Structure …The “Veblen” effect, targeted advertising and consumer welfare (2016)The “Veblen” effect, targeted…Creating Attachment Through Advertising: Loss Aversion and Pre-Purchase Information (2013)Creating Attachment Through A…Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Estimating Discrete-Choice Models of Product Differentiation (1994)Automobile Prices in Market Equilibrium (1995)Econometric Analysis of Cross Section and Panel Data (2001)What Drives Media Slant? Evidence from U.S. Daily Newspapers (2006)What Drives Media Slant? Evidence from U.S. Daily Newspapers (2006)What Drives Media Slant? Evidence From U.S. Daily Newspapers (2010)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Chapter 16 Inter-industry studies of structure and performance (1989)Intangible Capital and Economic Growth (2006)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)A Simple Model of Herd Behavior (1992)Dynamic capabilities and strategic management (1997)Technology, Geography, and Trade (2002)Micro-Foundations of Urban Agglomeration Economies (2003)Gravity Equations: Workhorse,Toolkit, and Cookbook (2014)Business Definition and Performance (1983)Industrial Economics: An Overview (1988)To franchise or not to franchise: An analysis of decision rights and organizational form shares (1996)The Contributions of Industrial Organization To Strategic Management, (1981)Strategic groups: Theory, research and taxonomy (1986)Customer engagement, buyer‐seller relationships, and social media (2012)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)The Structure within Industries and Companies' Performance (1979)Innovation, growth and survival (1995)Does the Market Value Environmental Performance? (2001)Sunk costs and market structure (1992)Market Provision of Broadcasting: A Welfare Analysis (2005)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
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References

  • 1985Network externalities, competition, and compatibility6,093 cited
  • 1974Advertising as Information3,430 cited
  • 1992Discrete Choice Theory of Product Differentiation2,327 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1967Advertising Market Structure and Performance608 cited
  • 1978Advertising and Welfare484 cited
  • 1974Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries350 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 1975Advertising and market power246 cited
  • 1978Interbrand Choice, Strategy, and Bilateral Market Power233 cited
  • 1976Advertising, Competition and Market Conduct in Oligopoly over Time221 cited
  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 1997New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction159 cited
  • 1992Empirical Analysis of Closed-Loop Duopoly Advertising Strategies145 cited
  • 1998CULTURE, CIRCLES, AND COMMERCIALS137 cited
  • 1994Coordination Economies, Advertising, and Search Behavior in Retail Markets

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132 cited

Cited by

  • 2013Creating Attachment Through Advertising: Loss Aversion and Pre-Purchase Information17 cited
  • 2016The “Veblen” effect, targeted advertising and consumer welfare12 cited