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Advertising, Competition and Market Conduct in Oligopoly over Time · Study

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ArticleAdvertising, Competition and Market Conduct in Oligopoly over Time

Franklin S. Houston1976

Article1976

Advertising, Competition and Market Conduct in Oligopoly over Time

Franklin S. Houston · Jean-Jacques Lambin

221 citations·0/0 files stored·Journal of Marketing

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Merger and Competition Analysis Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2002Can a franchise chain coordinate?2009Pricing response to entry and agglomeration effects 1999Persuasive advertising in Hotelling's model of product differentiation 1978Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability 1989Examining Generic Competitive Strategy Types in U.S. and European Markets 1995A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences 2011Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising 1995Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation

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Year1976

Typearticle

Published1976-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations221

Files0 public / 0

ShelfMerger and Competition Analysis

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doi10.2307/1251085

openalex_workW2331572508

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