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Advertising, Competition and Market Conduct in Oligopoly over Time
0 references·16 citing·55 second hopsampled
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  • 2002Can a franchise chain coordinate?117 cited
  • 2009Pricing response to entry and agglomeration effects113 cited
  • 1999Persuasive advertising in Hotelling's model of product differentiation106 cited
  • 1978Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability102 cited
  • 1989Examining Generic Competitive Strategy Types in U.S. and European Markets89 cited
  • 1995A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences88 cited
  • 2011Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising87 cited
  • 1995Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation73 cited
  • 1992An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model72 cited
  • 1997Strategic orientation and export success: an empirical study72 cited
  • 2009DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT71 cited
  • 1985Consumption Experience and Sales Promotion Expenditure69 cited
  • 1993Determinants of success in service industries: a PIMS‐based empirical investigation69 cited
  • 1997National brands versus private labels: An empirical study of competition, advertising and collusion

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67 cited
  • 1988Implications of Market Structure for Elasticity Structure67 cited
  • 2007Uphill or Downhill? Locating the Firm on a Profit Function66 cited