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Effective strategies for marketing biomedical inventions: Lessons learnt from NIH licence leads

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
2001Industry Perspectives on Licensing University Technologies69 cited
2003Technology Transfer via the Internet: A Way to Link Public Science and Enterprises?14 cited

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2006University Intellectual Property Policies And University-Industry Technology Transfer In Canada11 cited
2005Beyond patents and royalties: the perception and reality of doing business with the NIH10 cited
2022University technology transfer: Contacts and connections at the origin of licensing agreements5 cited

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