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International brand strategy and mode of entry in the services sector: lessons from the financial crisis
16 references·0 citing·47 second hop
International brand strategy and mode of entry in the services sector: lessons from the financial crisis (2012)International brand strategy and mode of …Advances in Consumer Research (2025)Advances in Consumer ResearchThe Aftermath of Financial Crises (2009)The Aftermath of Financial Cr…Market Reaction to the Adoption of IFRS in Europe (2009)Market Reaction to the Adopti…Deciphering the Liquidity and Credit Crunch 2007–2008 (2009)Deciphering the Liquidity and…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…A model of trust in online relationship banking (2003)A model of trust in online re…The eclectic paradigm as an envelope for economic and business theories of MNE activity (2000)The eclectic paradigm as an e…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…THE DYNAMICS OF THE LIABILITY OF FOREIGNNESS: A GLOBAL STUDY OF SURVIVAL IN FINANCIAL SERVICES (1997)THE DYNAMICS OF THE LIABILITY…Why Do Markets Move Together? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2025Advances in Consumer Research13,486 cited
  • 2009Deciphering the Liquidity and Credit Crunch 2007–20083,703 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,927 cited
  • 2000The eclectic paradigm as an envelope for economic and business theories of MNE activity1,875 cited
  • 1999A review and meta-analysis of country-of-origin research1,619 cited
  • 2009The Aftermath of Financial Crises1,541 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,192 cited
  • 1997THE DYNAMICS OF THE LIABILITY OF FOREIGNNESS: A GLOBAL STUDY OF SURVIVAL IN FINANCIAL SERVICES1,081 cited
  • 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
  • 1996Why Do Markets Move Together? An Investigation of U.S.-Japan Stock Return Comovements887 cited
  • 2009Market Reaction to the Adoption of IFRS in Europe871 cited
  • 1996Determinants of customer satisfaction in retail banking862 cited
  • 1965Product Bias in the Central American Common Market780 cited
  • 2003A model of trust in online relationship banking

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696 cited
  • 1993Greenfield vs. Acquisition: The Strategy of Japanese Investors in the United States692 cited
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