The Role of Impulsiveness in a TAM-Based Online Purchasing Behavior

Xiaoni Zhang · Victor R. Prybutok · Chang E. Koh

101 citations0/0 files storedInformation Resources Management Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

This article investigates consumer online purchasing behavior using an augmented Technology Acceptance Model. Particularly, we posit that Web use leads to intention to purchase online. Impulsiveness, Web use, and subjective norm are included in the model to test several hypotheses concerning online consumer beliefs, intentions, and the effect of psychological traits. We developed a survey instrument to collect data and used structural equation modeling to validate the research model. All of our hypotheses were confirmed except the one that links subjective norm and online buying behavior. The positive relationship between consumer impulsiveness and online purchasing behavior suggests that online stores should design their Web sites to attract impulse purchases.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 101 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1991Structural Equations with Latent Variables.1979A Paradigm for Developing Better Measures of Marketing Constructs 2003Trust and TAM in Online Shopping: An Integrated Model1 1985A technology acceptance model for empirically testing new end-user information systems : theory and results

Cited by

2019Saudi Journal of Business and Management Studies 2016Facebook C2C social commerce: A study of online impulse buying 2019An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator 2020Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers 2016Is Online Consumers’ Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers’ Past Impulsive Buying Behaviors

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.