Market segmentation in hospitality research: no longer a sequential process

John T. Bowen

102 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

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Consumer Behavior and Market Dynamics Diverse Aspects of Tourism Research Marketing and Advertising Strategies

Abstract

Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper examination of segments, identification of difference between markets, and more segments.

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1995Marketing for Hospitality and Tourism 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability 1998Evaluative Images and Tourism: The Use of Personal Constructs to Describe the Structure of Destination Images 1998Determining Segmentation in Sales Response across Consumer Purchase Behaviors 1996Hotel guest satisfaction among business travelers What are the important factors?1998The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity 1992Marketplace Lodging Needs of Mature Travelers 1996North American Ecotourists: Market Profile and Trip Characteristics

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2009Proposing a sustainable marketing framework for heritage tourism

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