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After the New Criticism
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  • 1992Postmodernism and the Social Sciences748 cited
  • 1993Against Arbitrariness: The Social Production of the Sign as a Foundational Issue in Critical Discourse Analysis268 cited
  • 2006What Does Brand Mean? Historical-Analysis Method and Construct Definition228 cited
  • 1996Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings120 cited
  • 2013Titanic: Consuming the Myths and Meanings of an Ambiguous Brand100 cited
  • 1999Marketing and Literature: The Anxiety of Academic Influence87 cited
  • 1990A Teacher's Introduction to Deconstruction49 cited
  • 1993Una introducción a la teoría literaria41 cited
  • 2003Cognitive Literary Historicism: A Response to Adler and Gross34 cited
  • 2012Rereading the New Criticism32 cited
  • 1983The Conflict of Interpretations and the Limits of Pluralism31 cited
  • 1983The Readymades of Marcel Duchamp: The Ambiguities of An Aesthetic Revolution30 cited
  • 2011Behaviorism and the Beginnings of Close Reading30 cited
  • 2007Of Paradigm Wars: Constructivism, Objectivism, and Postmodern Stratagem29 cited
  • 2015Modernist Fiction and Vagueness: Philosophy, Form, and Language

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27 cited
  • 2000The Search for Distance: Negation and Negativity in Wolfgang Iser's Literary Theory27 cited