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Abstract. Information systems evaluation has strong social and organizational dimensions while existing research focuses primarily on the formal and positivistic characteristics. We investigate the organizational roles of the key stakeholders within the particular evaluation context (orientation). We focus on four evaluation orientations: control, sense‐making, learning and exploratory. Experience from a case study is used to analyse these concepts and relations. The case organization attempted to move from a state of an ad‐hoc evaluation practice to a more business‐driven one. New tools, processes, roles and responsibilities were developed during the attempt. We examine the behavioural and organizational integration aspects of evaluation during that journey.
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