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Global strategy in the international advertising industry
16 references·0 citing·30 second hop
Global strategy in the international advertising industry (2008)Global strategy in the international adve…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Case Study Research (2004)Case Study ResearchThe GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance (2002)The GMS: A Broad Conceptualiz…The Multinational Mission: Balancing Local Demands and Global Vision (1999)The Multinational Mission: Ba…Developing Global Strategies for Service Businesses (1996)Developing Global Strategies …Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994. (1994)Yin, Robert K., Case Study Re…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Designing qualitative research (1989)Designing qualitative researchQualitative Data Analysis: A Sourcebook of New Methods (1986)Qualitative Data Analysis: A …Changing Patterns of International Competition (1986)Changing Patterns of Internat…Qualitative data analysis: A sourcebook of new methods (1985)Qualitative data analysis: A …A resource‐based view of the firm (1984)A resource‐based view of the …THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSThe Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Dynamic capabilities and strategic management (1997)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory (1994)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Toward a Definition of Mixed Methods Research (2007)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)The Time Famine: Toward a Sociology of Work Time (1999)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1984A resource‐based view of the firm25,618 cited
  • 2004Case Study Research15,455 cited
  • 1986Qualitative Data Analysis: A Sourcebook of New Methods10,315 cited
  • 1989Designing qualitative research9,905 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1985Qualitative data analysis: A sourcebook of new methods2,921 cited
  • 1994Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994.2,138 cited
  • 1999The Multinational Mission: Balancing Local Demands and Global Vision1,223 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1986Changing Patterns of International Competition809 cited
  • 2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited

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1996
Developing Global Strategies for Service Businesses
460 cited

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