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ArticleGlobal strategy in the international advertising industry

Peter G.P. Walters2008

Article2008

Global strategy in the international advertising industry

Peter G.P. Walters · Paul Whitla · Howard Davies

25 citations·0/0 files stored·International Business Review

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International Business and FDI Marketing and Advertising Strategies Innovation and Knowledge Management

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References

1991Firm Resources and Sustained Competitive Advantage 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1968The Discovery of Grounded Theory; Strategies for Qualitative Research 2004Firm resources and sustained competitive advantage 1984A resource‐based view of the firm 2004Case Study Research 1986Qualitative Data Analysis: A Sourcebook of New Methods 1989Designing qualitative research

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Year2008

Typearticle

Published2008-04-21

VenueInternational Business Review

ISSN-L0969-5931

Languageen

Citations25

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/j.ibusrev.2008.01.005

openalex_workW1994587156

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