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ArticleNew metrics for evaluating preference maps

Corinne Faure2010

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Articlegreen2010

New metrics for evaluating preference maps

Corinne Faure · Martin Natter

9 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Economic and Environmental Valuation

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References

1995The construction of preference.2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids 2003The Effect of Forced Choice on Choice 1987Market Segmentation, Product Differentiation, and Marketing Strategy 2003Measuring Preferences for Really New Products 1982Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model 1979Customer-Oriented Approaches to Identifying Product-Markets 1995Research for product positioning and design decisions: An integrative review

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Details

Year2010

Typearticle

Published2010-06-02

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ijresmar.2010.03.005

openalex_workW1994635076

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