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Cited by

• 2012Memo to Marketers: Quantitative Evidence for Change315 cited
• 2011Consumers' perceptions of online ethics and its effects on satisfaction and loyalty135 cited
• 2004Just another channel? Marketing communications in e‐business120 cited
• 2010Media amplification of a brand crisis and its affect on brand trust106 cited
• 2016The determinants of the choice of Islamic banks in Tunisia83 cited
• 2002Towards a Theory of Marketplace Equity75 cited
• 2005Customer and brand manager perspectives on brand relationships: a conceptual framework69 cited
• 2021Revisiting the impact of perceived social value on consumer behavior toward luxury brands57 cited
• 2015Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention56 cited
• 2019Importance of Consumer-based Green Brand Equity: Empirical Evidence54 cited
• 2019CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India54 cited
• 2007Research on trust: a bibliography and brief bibliometric analysis of the special issue submissions53 cited
• 2003Perceptions of no-name recognition business to consumer e-commerce trustworthiness: the effectiveness of potential influence tactics52 cited