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Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases · Study

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ArticleMarketing in higher education: A comparative analysis of the Brazil and Portuguese cases

Emerson Wagner Mainardes2011

Article2011

Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases

Emerson Wagner Mainardes · Héléna Alves · Mário Lino Barata Raposo · María José Carvalho de Souza Domingues

22 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Marketing and Advertising Strategies Higher Education Governance and Development Management and Marketing Education

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References

1984Case Study Research: Design and Methods 2011Case study research: design and methods 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1990Delivering quality service: balancing customer perceptions and expectations 1985Problems and Strategies in Services Marketing 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities 1990Delivering Quality Service 1987Predictability and Personalization in the Service Encounter

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2017Determinants for the commitment relationship maintenance between the alumni and the alma mater 2021Innovation in educational marketing: a study applied to Brazilian private higher education institutions

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2010O MARKETING NO ENSINO SUPERIOR: COMPARATIVO BRASIL-PORTUGALarticle · 18 shared references 2017RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.0article · 7 shared references 2011Educational Marketing: A Review and Implications for Supporting Practice in Tertiary Educationarticle · 6 shared references 2010Examining student satisfaction with higher education servicesarticle · 5 shared references 2011Conceptualizing service quality in higher educationarticle · 5 shared references 2013Does Reputation Matter? Case Study of Undergraduate Choice at a Premier Universityarticle · 5 shared references

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Year2011

Typearticle

Published2011-09-20

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations22

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s12208-011-0077-6

openalex_workW1994859472

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