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Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases
16 references·3 citing·43 second hop
Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases (2011)Marketing in higher education: A comparat…Case study research: design and methods (2011)Case study research: design a…Conceptual Model of Student Satisfaction in Higher Education (2007)Conceptual Model of Student S…Universities in a competitive global marketplace (2006)Universities in a competitive…Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (2003)Shakespeare, Einstein, and th…Principles of service marketing and management (1999)Principles of service marketi…Student Price Response in Higher Education (1997)Student Price Response in Hig…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Managing service quality in higher education: the role of the student as primary consumer (1995)Managing service quality in h…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Delivering Quality Service (1990)Delivering Quality ServicePredictability and Personalization in the Service Encounter (1987)Predictability and Personaliz…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Case Study Research: Design and Methods (1984)Case Study Research: Design a…An Applied Service Marketing Theory (1982)An Applied Service Marketing …Innovation in educational marketing: a study applied to Brazilian private higher education institutions (2021)Innovation in educational mar…Determinants for the commitment relationship maintenance between the alumni and the alma mater (2017)Determinants for the commitme…The Partnership Relationship between Economic Academic and Business Environment, Component of Modern University Marketing Orientation (2012)The Partnership Relationship …Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing Research (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Customers' motivations for maintaining relationships with service providers (1997)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. 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References

  • 1984Case Study Research: Design and Methods81,948 cited
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  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
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  • 2003

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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
419 cited

Cited by

  • 2017Determinants for the commitment relationship maintenance between the alumni and the alma mater38 cited
  • 2021Innovation in educational marketing: a study applied to Brazilian private higher education institutions20 cited
  • 2012The Partnership Relationship between Economic Academic and Business Environment, Component of Modern University Marketing Orientation6 cited