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Customer Lifetime Value: A Review
15 references·11 citing·36 second hop
Customer Lifetime Value: A Review (2012)Customer Lifetime Value: A ReviewManage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM (2008)Practice Prize Report—The Pow…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Profit priorities from activity based costing (2002)Profit priorities from activi…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…Customer Equity: Building and Managing Relationships As Valuable Assets (2001)Customer Equity: Building and…Value-based marketing (2000)Value-based marketingOn the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …Customer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Customer connections: new strategies for growth (1998)Customer connections: new str…Database marketing:Past, present, and future (1997)Database marketing:Past, pres…Analytical challenges in customer acquisition (1997)Analytical challenges in cust…Customer profitability analysis: (1995)Customer profitability analys…The impact of online purchase behaviour on customer lifetime value (2024)The impact of online purchase…Business Analytics in Customer Lifetime Value: An Overview Analysis (2024)Business Analytics in Custome…Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective (2023)Impact of Financial and Nonfi…Billion-user Customer Lifetime Value Prediction: An Industrial-scale Solution from Kuaishou (2022)Billion-user Customer Lifetim…A Machine and Deep Learning Framework to Retain Customers Based on Their Lifetime Value (2022)A Machine and Deep Learning F…The relational side of intellectual capital: an empirical study on brand value evaluation and financial performance (2020)The relational side of intell…Reimagining customer service through journey mapping and measurement (2020)Reimagining customer service …Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data (2019)Predictive Performance of Cus…COMPARATIVE ANALYSIS OF SELECTED PROBABILISTIC CUSTOMER LIFETIME VALUE MODELS IN ONLINE SHOPPING (2019)COMPARATIVE ANALYSIS OF SELEC…Modeling and Application of Customer Lifetime Value in Online Retail (2018)Modeling and Application of C…PREDICTING CUSTOMER LIFETIME VALUE FOR HYPERMARKET PRIVATE LABEL PRODUCTS (2017)PREDICTING CUSTOMER LIFETIME …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Building and sustaining profitable customer loyalty for the 21st century (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Interaction Orientation and Firm Performance (2008)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Customer lifetime value: Marketing models and applications (1998)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Creating Enduring Customer Value (2016)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships (2005)Customer retention management processes (2006)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Interaction, relationships and networks in business markets: an evolving perspective (1996)Whither Services Marketing? (2004)Mindful consumption: a customer-centric approach to sustainability (2010)
this work references cited by second hop

References

  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
  • 2002Profit priorities from activity based costing627 cited
  • 2002Customer lifetime value research in marketing: A review and future directions583 cited
  • 2001Customer Equity: Building and Managing Relationships As Valuable Assets491 cited
  • 2000Value-based marketing364 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • 2008Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM184 cited
  • 1998Customer connections: new strategies for growth147 cited
  • 1997Database marketing:Past, present, and future133 cited
  • 1995Customer profitability analysis:122 cited
  • 1997Analytical challenges in customer acquisition

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83 cited

Cited by

  • 2018Modeling and Application of Customer Lifetime Value in Online Retail43 cited
  • 2020Reimagining customer service through journey mapping and measurement37 cited
  • 2019COMPARATIVE ANALYSIS OF SELECTED PROBABILISTIC CUSTOMER LIFETIME VALUE MODELS IN ONLINE SHOPPING33 cited
  • 2020The relational side of intellectual capital: an empirical study on brand value evaluation and financial performance30 cited
  • 2022Billion-user Customer Lifetime Value Prediction: An Industrial-scale Solution from Kuaishou22 cited
  • 2024The impact of online purchase behaviour on customer lifetime value14 cited
  • 2019Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data13 cited
  • 2017PREDICTING CUSTOMER LIFETIME VALUE FOR HYPERMARKET PRIVATE LABEL PRODUCTS12 cited
  • 2024Business Analytics in Customer Lifetime Value: An Overview Analysis10 cited
  • 2023Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective8 cited
  • 2022A Machine and Deep Learning Framework to Retain Customers Based on Their Lifetime Value6 cited