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Attitude toward the Ad and Brand Choice

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1989Structural Equations with Latent Variables17,500 cited
1991Structural Equations with Latent Variables.17,443 cited
2025Advances in Consumer Research13,264 cited
1979Review of Psychometric theory (2nd ed.).11,425 cited
1970Information and Consumer Behavior5,796 cited
1983Advances in Consumer Research2,879 cited
1979An Information Processing Theory of Consumer Choice2,245 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1981Behavioral Decision Theory: Processes of Judgement and Choice1,689 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
1989Managing What Consumers Learn from Experience1,115 cited
1986Affective Responses Mediating Acceptance of Advertising

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1,076 cited

1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited

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