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Hospital Advertising
13 references·0 citing·40 second hop
Hospital Advertising (1994)Hospital AdvertisingMarketing: An Introduction (2025)Marketing: An IntroductionThe Economics of Health and Health Care (2018)The Economics of Health and H…Hospital advertising: does it influence consumers? (1990)Hospital advertising: does it…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Ad Reactions over Time: Capturing Changes in the Real World (1986)Ad Reactions over Time: Captu…The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel (1985)The Differential Effects of E…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Marketing Research (1970)Marketing ResearchThe Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Pictorial element of destination in image formation (1997)The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Attitude toward the Site (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)Power-Dependence Relations (1962)The Bases of Social Power (1986)The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer (1992)The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships (1996)Exchange and Power in Social Life (2017)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Consumer perceived risk: conceptualisations and models (1999)Effects of Interactivity on Website Involvement and Purchase Intention (2010)Physician Agency (2000)Assessing health system performance in developing countries: A review of the literature (2007)Getting Health Reform Right (2008)A decade of corporate women: some progress in the boardroom,none in the executive suite (1999)Technology Infusion in Service Encounters (2000)Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents (2004)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1970Marketing Research3,552 cited
  • 1985The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel871 cited
  • 2025Marketing: An Introduction842 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • 2018The Economics of Health and Health Care608 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation313 cited
  • 1986Ad Reactions over Time: Capturing Changes in the Real World114 cited
  • 1990Hospital advertising: does it influence consumers?30 cited

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