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Global brand market‐entry strategy to manage corporate reputation
16 references·2 citing·39 second hop
Global brand market‐entry strategy to manage corporate reputation (2009)Global brand market‐entry strategy to man…Components and Parameters of Corporate Reputation — An Empirical Study (2004)Components and Parameters of …Corporate reputation: seeking a definition (2001)Corporate reputation: seeking…Corporate Identity and the Advent of Corporate Marketing (1998)Corporate Identity and the Ad…The Reputational Landscape (1997)The Reputational LandscapeCorporate identity: the concept, its measurement and management (1997)Corporate identity: the conce…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Principles of Corporate Communication (1995)Principles of Corporate Commu…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…A new approach to the corporate image management process (1989)A new approach to the corpora…Reputation and corporate strategy: A review of recent theory and applications (1988)Reputation and corporate stra…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Investment banking, reputation, and the underpricing of initial public offerings (1986)Investment banking, reputatio…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Market Signaling: Informational Transfer in Hiring and Related Screening Processes (1974)Market Signaling: Information…Information in the Labor Market (1962)Information in the Labor Mark…Unravelling the Fuzzy Effect of Economic, Social and Environmental Sustainability on the Corporate Reputation of Public-Sector Organizations: A Case Study of Pakistan (2018)Unravelling the Fuzzy Effect …The Importance of Stakeholders for Corporate Reputation (2015)The Importance of Stakeholder…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Why new issues are underpriced (1986)Initial Public Offerings and Underwriter Reputation (1990)Underwriter Reputation, Initial Returns, and the Long‐Run Performance of IPO Stocks (1998)Economic Action and Social Structure: The Problem of Embeddedness (1985)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Corporate Reputation: The Definitional Landscape (2006)Strategic management a stakeholder approach (2010)Information and Consumer Behavior (1970)Advertising as Information (1974)Auditor size and audit quality (1981)An Examination of Differences Between Organizational Legitimacy and Organizational Reputation* (2005)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate social responsibility and access to finance (2013)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Buzz: face-to-face contact and the urban economy (2004)The Impact of Social Structure on Economic Outcomes (2005)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Judgment under Uncertainty: Heuristics and Biases (1974)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Job Mobility and the Careers of Young Men (1988)Job Information Networks, Neighborhood Effects, and Inequality (2004)The Economics of Privacy (2016)Sacrifice and Stigma: Reducing Free-riding in Cults, Communes, and Other Collectives (1992)Public Goods, Private Goods: The American Struggle Over Educational Goals (1997)Human Capital Policy (2003)
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References

  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1986Investment banking, reputation, and the underpricing of initial public offerings2,581 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1974Market Signaling: Informational Transfer in Hiring and Related Screening Processes1,341 cited
  • 1988Reputation and corporate strategy: A review of recent theory and applications1,339 cited
  • 1997The Reputational Landscape1,231 cited
  • 1962Information in the Labor Market1,117 cited
  • 2001Corporate reputation: seeking a definition911 cited
  • 1997Corporate identity: the concept, its measurement and management785 cited
  • 1995Principles of Corporate Communication767 cited
  • 1998Corporate Identity and the Advent of Corporate Marketing557 cited
  • 2004Components and Parameters of Corporate Reputation — An Empirical Study545 cited

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  • 1989A new approach to the corporate image management process513 cited
  • Cited by

    • 2015The Importance of Stakeholders for Corporate Reputation47 cited
    • 2018Unravelling the Fuzzy Effect of Economic, Social and Environmental Sustainability on the Corporate Reputation of Public-Sector Organizations: A Case Study of Pakistan39 cited