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Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization inYuefenpai
16 references·11 citing·39 second hop
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References

  • 1998Modernity at Large: Cultural Dimensions of Globalization.18,135 cited
  • 1990Disjuncture and Difference in the Global Cultural Economy4,235 cited
  • 1995Glocalization: Time-Space and Homogeneity-Heterogeneity3,826 cited
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  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
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  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1996I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”

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466 cited
  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS425 cited
  • Cited by

    • 2011The subsiding sizzle of advertising history62 cited
    • 2019Impairment effects of creative ads on brand recall for other ads28 cited
    • 2012Advertising Research in the Post-WTO Decade in China27 cited
    • 2012Consumer Culture Plots in Television Advertising from Nigeria and South Africa26 cited
    • 2018Emotion and consumption: Toward a new understanding of cultural collisions between Hong Kong and PRC luxury consumers24 cited
    • 2012The Billboardization of Metro Manila18 cited
    • 2008On the malleable nature of product meaning in China17 cited
    • 2019Western influences in Turkish advertising15 cited
    • 2018Representing another nation: The influence of foreign citizen ambassadors on product evaluations13 cited
    • 2020Nationalistic appeals and consumer boycotts in China, 1900-194913 cited
    • 2019Increasing the effectiveness of advertisements targeting social issues in least developed countries11 cited