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A Comparative Analysis of Chinese and Japanese Company and Brand Icons
16 references·0 citing·36 second hop
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References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2013Principles Of Gestalt Psychology4,263 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.3,741 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1936Principles of Gestalt Psychology2,182 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 20061911 Encyclopedia Britannica1,029 cited
  • 1970Gestalt Psychology: An Introduction to New Concepts in Modern Psychology933 cited
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  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 1994Management Scientists Are Human618 cited
  • 1994Management Scientists Are Human487 cited
  • 2000

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The Brand Relationship Spectrum
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