FOREIGN MARKET INFORMATION PREFERENCES OF ESTABLISHED U.S. EXPORTERS

Van R. Wood · Jerry R. Goolsby

34 citations0/0 files storedInternational Marketing Review

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International Business and FDI Global trade and economics Competitive and Knowledge Intelligence

Abstract

Using a sample of more than 130 established exporters, this study empirically examines the information preferences of decision makers responsible for evaluating foreign markets. Export information preferences are analysed across distinct industries, and implications for export facilitating agencies and foreign parties are explored.

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1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments 1985Guidelines for export market research 1983Market similarity and market selection: Implications for international marketing strategy

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1991Rectifying Strategic Gaps in Export Management 1993Information Needs of Exporters: An Empirical Study of Turkish Exporters 1997Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model 1992A DECISION SUPPORT SYSTEM FOR DOING BUSINESS WITH EASTERN BLOC COUNTRIES: THE COUNTRY CONSULTANT

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