Do apparel store formats matter to Indian shoppers?

Rituparna Basu · Kalyan Ku Guin · Kalyan Sengupta

18 citations0/0 files storedInternational Journal of Retail & Distribution Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Purpose – The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective. Design/methodology/approach – The research draws on a data set of 336 structured questionnaires with adult urban Indian respondents to understand their perceptions about organised and unorganised apparel store formats. The exploratory study uses a comprehensive list of demographics, shopping situations and format stimuli parameters along with two established psychographic scales to assess the extent of their effect on the store choice of apparel shoppers. Findings – Factor analysis revealed five well defined store attributes influencing the apparel shoppers’ decision. The growing market for organised retail with a preference for multi brand stores is highlighted. The study establishes that the shoppers’ perception of single-brand stores is still going through a formative phase. Further at the micro level of the decision process, significant differences are established by a number of variables. Research limitations/implications – The paper explores the store choice behaviour from a wider perspective that may be useful for future research on developing integrated store format choice models. However, the data used herein relates to a cross-section of shoppers in urban India due to the feasibility and convenience of studying relatively organised retail forms and structure of retail in an emerging market environment. Originality/value – The paper attempts to enumerate befitting analyses of factors that influence the store choice behaviour of apparel shoppers by using apt format classifications that are specific to the emerging retail market scenario in India.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 18 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1994Marketing Research: An Applied Orientation 1986A Methodology for Profiling Consumers' Decision‐Making Styles 1998Determining Where to Shop: Fixed and Variable Costs of Shopping 2000Going Global: Lessons from Late Movers 2004Consumer Shopping and Spending across Retail Formats 2006Consumer demographics, store attributes, and retail format choice in the US grocery market 1997A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

Cited by

2018Determinants of retail store network expansion via shop-in-shops 2015The cross-shopping behaviour: patterns of store format mobility in the apparel sector 2018Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation 2022Understanding customer-perceived values for apparel retailing in India 2020An Empirical Investigation of the Relationship between Store Attributes and Customer Satisfaction: A Retail Operations Perspective

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.