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Rituparna Basu · Study
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Author
Rituparna Basu
11 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0001-9954-4216
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Most cited in this library
Visual merchandising and store atmospherics: An integrated review and future research directions
2022 · 143 citations
Marketing analytics: The bridge between customer psychology and marketing decision‐making
2023 · 115 citations
Online consumer shopping behaviour: A review and research agenda
2023 · 67 citations
Do eco-labels trigger green product purchase intention among emerging market consumers?
2023 · 42 citations
Antecedents of Online Purchase Intention Among Ageing Consumers
2020 · 36 citations
Works
11 shown
Marketing analytics: The bridge between customer psychology and marketing decision‐making
Psychology and Marketing
·
2023
·
4 authors
·
Open access
115
citations
Do eco-labels trigger green product purchase intention among emerging market consumers?
Journal of Indian Business Research
·
2023
·
2 authors
42
citations
Online consumer shopping behaviour: A review and research agenda
International Journal of Consumer Studies
·
2023
·
2 authors
67
citations
Visual merchandising and store atmospherics: An integrated review and future research directions
Journal of Business Research
·
2022
·
3 authors
·
Open access
143
citations
Online versus offline: preferred retail choice for premium brand purchase
International Journal of Retail & Distribution Management
·
2021
·
2 authors
28
citations
Antecedents of Online Purchase Intention Among Ageing Consumers
Global Business Review
·
2020
·
3 authors
36
citations
Promoting Oral Health in Rural India: The Case of Pepsodent—Case Discussion
Global Business Review
·
2015
·
1 author
0
citations
Role of children in family purchase across Indian parental clusters
Young Consumers Insight and Ideas for Responsible Marketers
·
2014
·
2 authors
17
citations
Entrepreneurship Education in India: A Critical Assessment and a Proposed Framework
Technology Innovation Management Review
·
2014
·
1 author
·
Open access
35
citations
Child socialization practices: Implications for retailers in emerging markets
Journal of Retailing and Consumer Services
·
2014
·
2 authors
23
citations
Do apparel store formats matter to Indian shoppers?
International Journal of Retail & Distribution Management
·
2014
·
3 authors
18
citations