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Expanding the role of the direct marketing database
0 references·6 citing·21 second hop
Expanding the role of the direct marketing database (1997)Expanding the role of the direct marketin…Applying data mining on customer relationship management system for leisure coffee‐shop industry: a case study in Taiwan (2013)Applying data mining on custo…Developing A Model For Measuring Customers Loyalty And Value With Rfm Technique And Clustering Algorithms (2012)Developing A Model For Measur…Aligning IT and marketing — The impact of database marketing and CRM (2005)Aligning IT and marketing — T…Using online databases for developing prioritized sales leads (2003)Using online databases for de…Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry (1999)Status of Database Marketing …Issues in Customer Information Management (1996)Issues in Customer Informatio…The Effect of a Market Orientation on Business Profitability (1990)Managing Brand Equity (1991)Building Strong Brands (1995)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Strategic alignment: Leveraging information technology for transforming organizations (1999)Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations (2000)Fuzzy sets (1965)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Industrial market segmentation (1974)Marketing Research: A Practical Approach for the New Millennium (2000)A Methodology for Linking Customer Acquisition to Customer Retention (2001)Understanding customer relationship management (CRM) (2003)Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Classifying the segmentation of customer value via RFM model and RS theory (2008)Clustering of bank customers based on lifetime value using data mining methods (2020)Idea selection of new service for courier business: The opportunity of data analytics (2021)Direct marketing handbook (1984)Electronic markets and electronic hierarchies (1987)A History of Private Life (1989)IT enabled marketing: a framework for value creation in customer relationships (1997)
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  • 2005Aligning IT and marketing — The impact of database marketing and CRM38 cited
  • 2012Developing A Model For Measuring Customers Loyalty And Value With Rfm Technique And Clustering Algorithms21 cited
  • 1996Issues in Customer Information Management13 cited
  • 2013Applying data mining on customer relationship management system for leisure coffee‐shop industry: a case study in Taiwan10 cited
  • 2003Using online databases for developing prioritized sales leads10 cited
  • 1999Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry10 cited

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