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- 1988Prospect theory: An analysis of decision under risk32,475 cited
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- 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
- 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
- 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
- 1982The need for cognition.5,357 cited
- 1985Mental Accounting and Consumer Choice4,875 cited
- 1945Theory of Games and Economic Behavior3,887 cited
- 2008Mental Accounting and Consumer Choice3,415 cited
- 1984The Efficient Assessment of Need for Cognition2,911 cited
- 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
- 1982On the Elicitation of Preferences for Alternative Therapies1,668 cited
- 1989Negativity and extremity biases in impression formation: A review of explanations.1,549 cited
- 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
- 1986
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