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This article examines the relationship between social exclusion and bus provision in England in a marketized environment, and outlines the complexities of involving the socially excluded in local transport decision making. An analysis of five case studies, including histories of where requests were made for changes to bus provision, reveals the challenges for voice and responsiveness within a deregulated environment. Local government has limited ability to respond effectively to the socially excluded; bus providers are able to cut or revise services as they wish, and the discourse employed by them emphasizes costs and efficiency rather than social needs. The paper concludes by advocating a more proactive approach toward tackling departmentalism and social exclusion, with more rigorous and focused engagement of those who have difficulty in making their voices heard. At the same time, it recommends the revision of accounting procedures and incentive structures in order to constrain the ability of bus operators to ‘play the system’.
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