Pricing Strategies for Menus

JoAnn Carmin · Gregory X. Norkus

31 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Culinary Culture and Tourism

Abstract

The conclusions drawn from this modest study support the industry's long-held beliefs that food purchases are related to “magic” menu prices and these prices communicate value and quality to the consumer. Such “psychological” pricing suggests several strategies worth knowing about

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References

1982Magic Numbers: Psychological Aspects of Menu Pricing 196713. PSYCHOLOGICAL PRICING IN THE FOOD INDUSTRY

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1998Operations management research in the hospitality industry

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