Determinants of customers' online purchase intention: an empirical study in India

Arun Thamizhvanan · M.J. Xavier

193 citations0/0 files storedJournal of Indian Business Research

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Purpose – According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the size of the Indian online retail industry is INR 2000 crore and the industry is projected a steady annual growth rate of 35 per cent to reach INR 7000 crore by 2015. Given the growing importance of the online retail industry in India, it remains imperative for web retailers and internet marketers to understand the determinants of online customers' purchase intention to decipher what is important to the Indian online customer. This paper attempts to identify the determinants of online purchase intention among youth in the Indian context.

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References

2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology 1987The Buying Impulse 2006Consumer Trust in an Internet Store: A Cross-Cultural Validation 1976A Two-Dimensional Concept of Brand Loyalty 2003A typology of online shoppers based on shopping motivations 2007Initial trust and online buyer behaviour 2001An online prepurchase intentions model

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