Perception of gender equality on television and in social reality

Abstract

This study examined the differential perceptions of men and women as they appear on television as an example of symbolic reality and the way they are perceived in social reality. A marked tendency to regard symbolic reality as more Stereotypic than social reality was found in most of the traits, roles, and occupations examined. This was especially true for heavier television viewers who also perceived a smaller gap between the two realms of reality.

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