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Ad agency professionals' mental models of advertising creativity

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References

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2010

Metaphor No More: A 15-Year Review of the Team Mental Model Construct

835 cited

Cited by

2017Navigating the Complexities of Grounded Theory Research in Advertising57 cited
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2018Enhancing client-agency relationship quality in the advertising industry – an application of project management26 cited
2018Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit21 cited
2018How Rhetoric Theory Informs the Creative Advertising Development Process20 cited
2020Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity20 cited
2016The Future of Advertising in China18 cited
2017Altered states: The effects of media and technology on the creative process in advertising agencies18 cited
2017Is brand value co-creation actionable? A facilitation perspective17 cited
2021Insights about the Ethical and Moral State of Advertising Practitioners15 cited
2016Marketers' Intuitions about the Sales Effectiveness of Advertisements13 cited
2021Digital marketing jobs: What are recruiters looking for?12 cited
2019Training to Lead in an Era of Change: Insights From Ad Agency Leaders10 cited